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Anti-Hallyu Sentiment in Japan

Kind of ironic after that post about a Japanese idol coming over to Korea, recently there has been anti-Hallyu* sentiment in the form of staged protests. Fuji television is especially targeted for its support of Korean dramas and entertainers on its channel.

Photo Credit: Thai PBS through Google

The protestors highlighted in the article seemed quite harsh and their words unrefined, but I can understand their frustration. With the support Korean entertainment gets, even more from its own government, it can seem like the onslaught of cultural exportation is a systematized spread of cultural imperialism, though that’s more evident in flows to Southeast Asian countries.

At the same time, there is an obvious market for Korean entertainment goods. If there were no consumers in Japan or other Asian countries, Korean products wouldn’t have had a chance to get a foot in the door.

If people are really concerned about the high amount of cultural imports, maybe they can lobby for limits, like the ones that exist in Korea (half-joking). The screen quota in Korea has been credited as helping the local film market grow and flourish.

Any thoughts?

*Hallyu translates to “Korean Wave” and is thought to have been a term coined by Chinese media in the 1990s, referring to the popularity and spread of Korean pop culture in Asia.

Photo Credit: Soompi

A comment by cze under the Soompi article sheds some more light on the issue:

“Japanese people are angry not becuase they hate Korea and Korean culure,but because some TV networks, especially Fuji, have tried to fabricate what is callled Hanryu boom, even before people came to like it, by bombarding them with floods of Korean things, although Japanese programs and songs are still strictly banned on Korean TV(except on cable channels). What is more infuriating, the TV stations do so just because Korean content is extremely cheap, and also because they can get money through Dentsu(Japan’s largest ad agency from the Korean government, despite being public media companies granted the broadcasing license by the government. So this protest is not against Korea or Korean culture per se. Korean people should protest their government wasting their tax money for Japanese TV networks.”


Articles from various sources here. It is interesting that most of the sources are from English-language Korean press.

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